Services
SEO Agency Geneva
Organic search for SMEs and brands in French-speaking Switzerland: technical audits, useful content, internal linking, and data-driven management. We prioritise what unlocks your visibility on Google.ch.
Contexte
Value proposition
From Geneva, we build a clear roadmap: fix the technical foundation, align strategic pages with search intent, then strengthen authority where local competition is real.
SEO, GEO, and AEO can be coordinated within the same mandate when your goals warrant it — each lever is measured against your analytics baseline.
Expertise
SEO Expertise
From audit to reporting: a complete chain for marketing leaders and executives in French-speaking Switzerland.
01
Technical SEO audit
We map performance, crawl, indexing, and Core Web Vitals. Then we rank fixes by impact.
02
Keyword research
We target intents that matter in Geneva and French-speaking Switzerland — without artificially stacking city names.
03
On-page optimisation
Titles, snippets, internal linking, and content: every page must answer a specific intent.
04
Measurable link building
Contextual, trackable links: you see the connection between link-building effort and ranking movement.
05
Local SEO
Listings, consistent citations, and geo content when the topic calls for it — for Google and for the reader.
06
Reporting
Clear dashboards: traffic, conversions, and priorities for the month ahead.
Method
SEO Process
Audit & diagnosis
1–2 weeks — You receive a prioritised list: priority actions, technical risks, and a French-speaking Switzerland roadmap.
Technical optimisation
2–4 weeks — We fix crawl blockers and quality signals that hold back indexing.
Content & on-page
Ongoing — We update pillar pages and create content aligned with real search behaviour.
Authority & monitoring
Ongoing — Prudent link building and regular reviews: we adjust tactics based on data.
Impact
Observed results
Targeted organic traffic
+25–40%
Typical uplift on high-stakes commercial pages after technical fixes and priority content — range depends on competition and site history.
First signals
6–10 wks
Indexing and rankings on long-tail queries often visible after the first technical and on-page cycle.
Technical friction
−30–50%
Reduction in crawl errors, red Core Web Vitals, and orphan pages when the site starts from an improvable foundation.
Leads & conversions
Measured
Goals tied to Search Console and analytics; no numeric promise without a shared initial baseline.
FAQ
Frequently asked questions
Budget, timelines, and SEO scope in French-speaking Switzerland — direct answers for CMOs, SME leaders, and marketing managers.
Key concepts
What is local SEO in Geneva?
Local SEO targets geo-specific queries (services + city, district, or canton). We work on Google Business Profile, NAP consistency, and pages that are genuinely useful to local readers. The goal is not to stack cities in titles, but to prove where you operate and for whom. Google cross-references these signals with your onsite content and reviews.
How long until SEO results?
Technical gains (indexing, CWV, crawl) often appear within a few weeks. Sustainable rankings on competitive queries generally take six to twelve months depending on sector and history. We give you an honest range from the brief, with measurable interim milestones. Without an analytics baseline, we avoid any numeric promise.
Strategy & execution
Why choose Optinova as an SEO agency in Geneva?
We are based in Geneva and work across French-speaking Switzerland with an actionable method: prioritised audits, high-impact actions before volume production, transparency on metrics. We coordinate SEO, GEO, and AEO when your goals require it, without silos. Each month, you receive a clear report: what moved, what we strengthen next.
What is the difference between SEO and SEA?
SEO builds durable organic visibility; SEA buys immediate clicks through paid auctions. In practice, the two often combine according to your quarterly goals and sales cycle. We help you allocate budget: SEA to test an intent, SEO to capitalise on it. Measurement stays the same: qualified traffic and conversions, not clicks alone.
Measurement & follow-up
What does an Optinova SEO audit include?
Crawl and indexing map, performance (Core Web Vitals), on-page signals, local competition, and priority search intents. You receive a list ranked by impact: quick fixes, structural risks, content to create or rebuild. We present everything in a debrief meeting, not a hundred-page PDF. Then you choose the pace of internal or supported execution.
Let’s get started
Let’s talk about your search visibility
Initial conversation to map your site and SEO priorities in French-speaking Switzerland.