Services
GEO Geneva
Visibility in generative engines (ChatGPT, Perplexity, Gemini): sourced content, verifiable proof, and editorial consistency. We align GEO and SEO on observable metrics.
Contexte
GEO context
GEO prepares your brand for AI-synthesised answers: clear pages, useful FAQs, and trust signals that models can reuse without distorting your facts.
In practice, from Geneva, we test a representative query panel for your sector in French-speaking Switzerland, then prioritise content to strengthen — in sync with your SEO and, if needed, your AEO.
Expertise
GEO Expertise
Editorial structure, proof, and data: what models and your readers can actually cite.
01
Semantic architecture
H2/H3 hierarchy, short definitions, and scannable paragraphs: LLMs rely on what you display clearly.
02
Citations & sources
We strengthen proof points, case studies, and about pages to support your credibility.
03
Structured data
Relevant schemas: we avoid decorative markup that adds nothing for the reader.
04
Conversational content
FAQs and guides that answer real questions — not just a keyword list. In practice, we test phrasing on your pilot queries.
05
E-E-A-T
Experience, expertise, authoritativeness, and trustworthiness: we translate them into concrete pages.
06
Monitoring
Quarterly review of assistant interfaces and citation formats observed on your query panel.
Method
GEO Process
GEO audit
1 week — Assistant testing, citation grid, and gaps versus local competitors.
Strategy
2 weeks — Content roadmap + structured data + proof pages.
Implementation
3–4 weeks — Go-live, quality control, and re-tests on the same queries.
Monitoring
Ongoing — Report: what is cited, what is still missing, next sprint.
Impact
Observed results
AI citations
Panel
Tracking on pilot queries after content structuring and proof pages — fixed assistant panel, re-tested each quarter.
First audit
3–4 wks
AI visibility grid delivered with actionable editorial priorities for your sector in French-speaking Switzerland.
Structured pages
Target
Strategic URLs equipped with FAQs, schemas, and scannable paragraphs — scope defined in the content sprint.
Assistant monitoring
Quarterly
Panel review across ChatGPT, Perplexity, Gemini — interfaces and citation formats evolve quickly.
FAQ
Frequently asked questions
GEO, AI assistants, and editorial credibility — detailed answers for decision-makers in French-speaking Switzerland.
Understanding GEO
What is GEO?
GEO (Generative Engine Optimisation) prepares your brand to be cited when an AI assistant synthesises multiple sources. Unlike ranking alone for blue links, the challenge is to be useful, verifiable, and credible in the answer. We structure pages, FAQs, proof, and E-E-A-T signals to facilitate that citation. GEO complements SEO: a solid technical foundation often helps generative visibility.
How do you optimise for ChatGPT or Perplexity?
Editorial clarity and sourced facts come first: short definitions, scannable paragraphs, about pages, and documented case studies. Relevant markup and consistency between what you publish and what other sources say about you strengthen credibility with models. We test your topics on a fixed assistant panel and iterate, without generic over-optimised copy.
Strategy & measurement
Why does GEO matter for an SME in French-speaking Switzerland?
Assistant usage is growing in B2B search and local provider discovery. Being absent from syntheses means letting other brands tell your sector’s story for you. For an SME, GEO is often more accessible than covering every classic SERP at once. We frame a realistic scope: a few strategic queries, then gradual expansion.
GEO vs SEO: what is the practical difference?
SEO targets classic Google (rankings, organic clicks); GEO targets generative answers (citations, mentions in a synthesis). In practice, a strong SEO foundation — technical, content, authority — often helps GEO. We coordinate both in a single roadmap to avoid editorial duplication. AEO, meanwhile, targets direct answers such as featured snippets.
How is GEO visibility measured?
We track a representative query panel tested regularly across several assistants. Indicators: citation presence, accuracy of facts reproduced, competitors cited instead. There is not yet a universal GEO Search Console — hence the importance of a reproducible method. We deliver a quarterly report with gaps and the next sprint.
Let’s get started
Test your AI visibility
GEO workshop in Geneva: scenarios and first actions within two weeks.