Geneva photographer SEO: from page 5 to page 1 of Google
This Geneva photographer SEO case study follows PhotographeGenève, a B2B photographer who works with companies, institutions and international organizations. Its website had just been rebuilt, but it stayed invisible on its main query. Optinova took over the SEO, the bilingual structure and the online booking to make it visible, then turn visits into inquiries.
The context: a rebuilt site that nobody could find
After its redesign, the PhotographeGenève website stayed buried in the results. For “photographe à Genève”, it ranked on page 5, where almost nobody clicks. Good design is not enough. Without a page structure, markup and a query strategy, Google struggles to understand a site and ranks it poorly.
The goal was therefore twofold. First, gain useful visibility in Geneva. Then, turn that visibility into contact requests.
Our Geneva photographer SEO method in 6 steps
Query strategy
We framed the “photographe à Genève” query and its local semantic field, service by service.
Bilingual architecture
The site runs in French and English, with hreflang markup (fr-CH and en) so that Google serves the right language.
One page per service
Ten pages in French and ten in English: corporate, events, diplomatic, architecture, conferences, video, 360 photobooth, AI photobooth and livestream.
On-page optimization
Titles, meta descriptions, FAQs, internal links and the sitemap match the intent of each page.
Stripe booking
Clients pick a package, a date and a location. The card is authorized, then charged on confirmation, with an automatic email.
Clear packages
Photo, video and photobooth offers show prices excluding tax, with 8.1% VAT.
Results: more visibility and real inquiries
Page 5 to page 2, then page 1 for “photographe à Genève”, which means about 60% less depth in the results.
Contact requests now arrive through the site, while it generated none before.
30 indexable URLs declared in the sitemap, including 20 service pages.
A fully bilingual site, ready for the international clientele of Geneva.
Frequently asked questions about this SEO project
Why did the site stay on page 5 after the redesign?
A visual redesign does not guarantee rankings. Without dedicated service pages, markup, internal links and a query strategy, Google struggled to understand and rank the site.
What helped local SEO the most?
Three levers mattered: one page per search intent, bilingual hreflang markup, and on-page optimization aligned with “photographe à Genève”.
Does Stripe payment help SEO?
Indirectly. SEO creates visibility, then Stripe converts that intent with less friction. This smooth journey also improves the visit experience.
How many pages were created or structured?
Twenty service pages, ten in French and ten in English, within 30 indexable URLs declared in the sitemap.
What concrete results did the client get?
The site moved from page 5 to page 2, then to page 1 for its main query. It also receives its first inquiries through the site, thanks to clear pricing and a working booking flow.
Going further
Google covers the basics in its SEO starter guide and explains hreflang markup for multilingual sites. For payments, the Stripe documentation on card holds describes how it works. Visit photographegeneve.ch, then discover our SEO and GEO services, or browse all our projects.
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