Why hire a digital consultant in French-speaking Switzerland?

The French-Swiss market has its specifics: multilingualism, local competition, quality expectations. A local consultant understands these challenges and adapts the strategy (local SEO Geneva, geographic targeting, competitive benchmarking). Avoids the pitfalls of generic approaches and maximizes ROI.

Digital consultant vs agency: what is the difference?

A consultant provides strategic vision and personalized support, often in project or coaching mode. An agency manages operational execution (content creation, link building, campaigns). Optinova combines both: SEO/GEO/AEO strategic expertise and execution capacity.

How does a digital consulting mission work?

Phase 1: diagnostic (ecosystem audit, workshops). Phase 2: strategy and 12-24 month roadmap. Phase 3: implementation (projects, training, KPI tracking). Phase 4: continuous optimization (monthly reviews, adjustments). A dedicated senior consultant drives the support.

CONSULTING

Digital Consulting

Tailor-made digital strategy for Swiss companies

Expert digital consultant based in Geneva. We support your digital transformation with a strategic SEO, GEO, AEO and digital marketing vision adapted to the French-Swiss market.

Our Consulting Expertise

Strategic and operational support for your digital transformation in French-speaking Switzerland

360° Digital Strategy

Development of a complete digital strategy aligned with your business objectives. SEO, GEO, AEO, Ads, Social Media, CRO. Global vision and prioritized roadmap to maximize your digital ROI.

Advanced Technical Audit

Complete audit of your digital ecosystem: website, performance, technical SEO, analytics tracking, technological stack. Detailed report with prioritized and quantified recommendations.

SEO/GEO/AEO Training

Tailor-made training for your marketing teams in Geneva. Advanced SEO, GEO (generative AI), AEO (Featured Snippets). Rapid skill development with practical workshops.

Transformation Support

Continuous support in your digital transformation. Strategic coaching, monthly review, continuous optimization. A dedicated senior consultant for your digital growth.

Competitive Analysis

In-depth competitive intelligence on the French-Swiss market. SEO/GEO/AEO benchmark, digital strategy analysis, differentiation opportunity identification.

Project Management

Management of your complex digital projects: site redesign, technical migration, international deployment. Technical expertise + strategic vision for projects with minimal risk.

Our Consulting Approach

Phase 1

Initial Diagnostic

1-2 weeks

Immersion in your company, analysis of your digital ecosystem, identification of strategic challenges. Workshops with your teams and key stakeholders.

Phase 2

Strategy & Roadmap

2-3 weeks

Development of tailor-made digital strategy, prioritization of projects, creation of 12-24 month roadmap. Business case and ROI projections for each action.

Phase 3

Implementation

Variable

Support in execution: project management, service provider coordination, team training, KPI tracking. Continuous operational and strategic support.

Phase 4

Continuous Optimization

Ongoing

Monthly reviews, strategy adjustment, performance optimization, competitive intelligence. Strategic coaching to sustain your digital growth.

Frequently asked questions about digital consulting

A digital consultant supports companies in their digital strategy: SEO, GEO, AEO, Ads, transformation. In Geneva, Optinova offers tailor-made support with technical audits, prioritized roadmap, team training and project management. Strategic vision and operational execution.

Ready to accelerate your digital transformation?

First strategic meeting to assess your digital challenges