How to capture position zero on Google?

Structure your answers in 40-90 word paragraphs, use H2/H3 headings in question form, implement FAQPage and HowTo schemas, format lists and tables for Featured Snippets. Identify question queries where you rank 2-10, then create a dedicated block that answers directly.

What is a Featured Snippet?

A Featured Snippet is the block highlighted by Google above organic results, displaying a direct answer (definition, list, table, paragraph) without a click. Position zero generates maximum visibility and dominates informational queries. AEO specifically aims to conquer these placements.

Does AEO work for voice search?

Yes. Siri, Google Assistant and Alexa often pull their answers from Featured Snippets and structured content. An AEO strategy therefore naturally optimizes for voice search: question-answer formats, FAQs, clear definitions and structured data.

Which AEO agency in Geneva?

Optinova, specialized AEO agency in Geneva, helps you capture position zero on your strategic keywords. Featured Snippets opportunity audit, question-answer content strategy, FAQ and HowTo schema implementation, monitoring of your position zeros in French-speaking Switzerland.

AEO

Answer Engine Optimization

Capture Google position zero in French-speaking Switzerland

Specialized AEO agency in Geneva. We position your answers in position zero: Featured Snippets, Google Answer Box, voice search. Maximum visibility without click.

Our AEO Expertise

Capture position zero and dominate Featured Snippets in French-speaking Switzerland

Featured Snippets

Optimization of your content to appear in Google Featured Snippets. Perfect structuring of answers to capture position zero on your strategic keywords.

Voice Search

Optimization for Siri, Google Assistant, Alexa. Targeting conversational queries and long-tail questions. Dominate voice search in French-speaking Switzerland.

Knowledge Graph

Optimization to appear in Google Knowledge Graph. Entity structuring, advanced schema markup and authority signals for your brand.

Quick Answers

Formatting your content to directly answer user questions. Lists, tables, definitions optimized for position zero.

Local Answers

Local AEO optimization for Geneva and French-speaking Switzerland. Geolocated answers, local FAQs and domination of "near me" queries.

Our AEO Process

Phase 1

Opportunity Analysis

1 week

Identification of Featured Snippets opportunities in your sector. Analysis of questions asked by your audience in French-speaking Switzerland. Mapping of position zeros to capture.

Phase 2

Content Strategy

2 weeks

Development of a question-answer content strategy. Structuring of FAQs, practical guides and content optimized for Answer Boxes.

Phase 3

Optimization & Deployment

3-4 weeks

Reformatting existing content, creating new optimized answers, implementing FAQ and HowTo schema. Continuous testing and adjustments.

Phase 4

Position Zero Monitoring

Ongoing

Daily tracking of your position zeros, analysis of conquered Featured Snippets, continuous optimization to maintain and extend your AEO domination.

Frequently asked questions about AEO

AEO consists of optimizing your content to capture Google's position zero: Featured Snippets, Answer Box, People Also Ask. The goal is to directly answer user questions in search results, without requiring a click. It's a powerful lever for voice search and assistants.

Ready to capture position zero?

Analysis of your Featured Snippets opportunities in French-speaking Switzerland