Top 10 SEO Trends 2026 in Switzerland
SEO trends that will dominate the Swiss market in 2026. Core Web Vitals, E-E-A-T, AI and more.
By Optinova Digital
The 10 SEO Trends Impacting Switzerland in 2026
SEO is evolving rapidly. In 2026, Google's algorithms integrate more AI, Core Web Vitals remain essential and E-E-A-T becomes unavoidable. Here are the trends to watch for the Swiss market.
1. Core Web Vitals and Performance
Vital metrics (LCP, INP, CLS) continue to influence ranking. A slow site penalizes your SEO. Optimize images, JavaScript and hosting for a smooth user experience.
2. E-E-A-T and Authority
Experience, expertise, authority and trustworthiness are pillars of SEO. Sign your articles, cite sources, display reviews and certifications. Google favors content demonstrating real expertise.
3. SEO, GEO and AEO: The Convergence
Content must perform on classic Google, AI assistants (ChatGPT, Perplexity) and featured snippets. An integrated strategy covers these three dimensions to maximize your visibility in French-speaking Switzerland.
4 to 10: Summary of Other Trends
Among other trends: Google's search generative experience (SGE), ultra-structured content, strengthened internal linking, voice search optimization, and advanced schema markup. A Geneva SEO agency can help you integrate them.