SEO vs GEO vs AEO: Differences and Complete 2026 Strategy
Understanding the differences between SEO, GEO and AEO to maximize your online visibility. Complete guide for Swiss businesses by Optinova Digital Geneva.
By Optinova Digital
In a Nutshell: SEO, GEO and AEO in 3 Sentences
SEO optimizes your visibility on Google and traditional search engines. GEO optimizes your presence in AI-generated answers (ChatGPT, Perplexity, Gemini). AEO targets Position 0, featured snippets and voice search. In 2026, a complete digital strategy cannot do without all three.
Why the Search Landscape has Radically Changed
Your clients look for answers on ChatGPT before even opening Google. They use Perplexity for summaries. Companies that don't understand these new realities risk becoming invisible, even if their classic SEO is excellent.
The Optinova Method: Integrated SEO + GEO + AEO
At Optinova we have developed an integrated approach that treats all three disciplines as a coherent ecosystem. Every SEO action is designed to feed GEO and AEO. Want a tailor-made strategy for your business in Geneva? Contact Optinova to discuss.