E-commerce SEO 2026: Shopify vs WooCommerce in Geneva

Choosing the right e-commerce platform impacts your SEO. Shopify and WooCommerce dominate the market. Each has its strengths for search visibility in French-speaking Switzerland. Here is an SEO-oriented comparison.

Shopify: SEO Advantages and Limits

Shopify offers a solid technical base: speed, HTTPS, clean structure. Themes are optimized. Limits: limited URL control, blog sometimes secondary, more restricted technical customization. Ideal for pure e-commerce with little editorial content.

WooCommerce: Flexibility and SEO

WooCommerce on WordPress gives total control: URLs, structure, content. Linking and blog are powerful. SEO plugins (Yoast, Rank Math) offer advanced options. Requires more technical skills for optimization.

Choose According to Your Project

Choose Shopify for quick launch and product-focused e-commerce. Choose WooCommerce for content-commerce or advanced SEO customization. A Geneva e-commerce agency can advise you based on your context.