AI and Digital Marketing: 15 Must-Have Tools 2026

Artificial intelligence is transforming marketing. Here is a selection of AI tools for copywriting, visual creation, analysis and automation. All are usable by Swiss businesses in 2026.

Copywriting and Content

ChatGPT and Claude for drafts and ideas. Jasper, Copy.ai for copywriting. Grammarly for revision. These tools accelerate content production while preserving your voice and expertise.

Visual Creation

Midjourney, DALL·E 3 and Stable Diffusion for images. Tools like Canva integrate AI for design. Useful for blog visuals, social media and campaigns.

Analytics and Automation

Google AI (GA4, Search Console) for analysis. Make, Zapier, n8n for automation. Combine these tools to create intelligent workflows and drive your data-driven marketing.

Conclusion

AI does not replace human expertise but amplifies it. Test the tools, train your teams and integrate them progressively. Optinova supports Geneva businesses in adopting AI for digital marketing.