Ourway to impact
Ourmethodology
Analysis
Complete technical audit of your digital presence. We analyze your site, competitors and identify growth opportunities to establish a custom strategy.
Strategy
Development of a detailed roadmap with measurable objectives. We define together the KPIs, timeline and resources needed to achieve your ambitions.
Execution
Implementation of technical optimizations, content creation and solution deployment. Our team works transparently with regular progress updates.
Optimization
Continuous performance monitoring and strategic adjustments. We analyze data, test new approaches and refine strategy to maximize results.
Latest articles
Our SEO, GEO and AEO insights to dominate digital in French-speaking Switzerland.
Technologies& Tools
We use the best technologies to create exceptional digital experiences
Next.js
Framework
React
Library
TypeScript
Language
Tailwind
Styling
GSAP
Animation
Node.js
Backend
PostgreSQL
Database
Docker
DevOps
GA4
Analytics
Ahrefs
SEO
Semrush
SEO
Adobe
Creative
Whychoose us?
Local Expertise
Based in Geneva, we know the French-speaking Swiss market perfectly. Local expertise for global results.
Data-Driven Approach
Every decision is guided by data. We continuously measure, analyze and optimize to maximize your ROI and growth.
Continuous Innovation
Pioneers in GEO and AEO, we anticipate digital evolutions. Your brand will always be ahead of the competition.
Total Transparency
Detailed reporting, clear communication and full access to data. You always keep control of your digital strategy.
Frequently asked questions
GEO (Generative Engine Optimization) is the optimization of your content to be cited and recommended by AI tools like ChatGPT, Perplexity, Gemini and Copilot. In 2026, a growing share of users get their answers directly via AI without going through Google. Without GEO, your brand is absent from these new discovery channels.
SEO optimizes your position on Google and traditional search engines. GEO optimizes your presence in AI-generated answers (ChatGPT, Perplexity, Gemini). AEO (Answer Engine Optimization) targets Position 0, featured snippets and voice search. At Optinova, we master all three for total visibility.
Yes, Optinova Digital supports SMEs, startups and large companies in French-speaking Switzerland — mainly in Geneva, Lausanne, Fribourg and Neuchâtel. Each strategy is built to measure according to the objectives and specific market of each client.
First improvements are generally visible within 2 to 4 months. Significant results appear between 4 and 8 months depending on competition for your keywords and the initial state of your site. SEO is a medium and long-term investment that generates lasting returns.